😍History of the Training and Education Division of Yaman Advocacy Cooperative
🌱About The Cooperative University of the Philippines
In 2025, Yakap sa Mamamayan or Yaman Advocacy Cooperative, through its founding chairman Lloyd Luna, founded the Cooperative University of the Philippines in Gen. Trias City, Cavite, Philippines.
If education is expensive, try ignorance. But why pay for an excessive training fee when you can get it for free?
This is the idea that gave birth to the establishment of Cooperative University of the Philippines (CUP), according to the sought-after Asian-Filipino motivational speaker, author, and television host Lloyd Luna.
Our advocacy cooperative is committed to alleviate poverty through training and education.
Since this is a cooperative for thought leaders, 🗣️ professional speakers, trainers, and key opinion leaders, it’s only necessary to initiate a hybrid learning university the Filipinos everywhere.
The Cooperative University of the Philippines (CUP) is where our training advocates teaches our learning enthusiasts.
❤️ Let’s take the excessive, expensive training fees out of the equation.
The Cooperative University of the Philippines (CUP) is your cup that can quench your thirst of knowledge.
🧭Yaman Strategic Direction
Our Guiding principles♥️
Mahirap yumaman ang taong kulang ang kaalaman. 👌
Our mission
Teach what works.
Our vision
Educator of wealth.
Our core values
⛱️ Collectivism
🎬 Unstoppability
🇵🇭 Patriotism
Our advocacy
Democratize learning.
Finally, a total powerhouse 🦸♀️🦸🏻🦸♂️🦹🏻♀️🦹♂️
🥷🏻 Our Faculty includes Subject matter EXPERTS, Thought leaders, professional speakers, trainers, key opinion leaders ☀️
It’s like a school. Only more.
When academic discipline meets real world learning experience, it’s got to be Cooperative University of the Philippines.
Our programs of study and training designs are:
- Practical
- Relavant
- Progressive
Our teaching faculty are accredited speakers and trainers from our homegrown Philippine Speakers Bureau, who are subject matter experts, thought leaders, skilled trainers, seasoned motivational speakers.
Ang school para sa mga kooperatiba 🌱
✨ Cooperative University of the Philippines (CUP) FOUNDER and Chairman of the Board
Sgt. Lloyd A. Luna, Philippine Air Force Reserve
Sgt. Luna is a popular Filipino motivational speaker in the Philippines, author, entrepreneur, and TV and radio personality. He has written 17 inspirational books since 2004 and has been a columnist of The Manila Times since 2006. He’s also a television and radio host on ALIW Channel 23 and DWIZ 882AM.
Over the past 20 years, he has spoken on leadership, public speaking, transformation and change, and personal development in over 2,000 conventions, conferences, and seminars in four continents: North America, Europe, Australia, and Asia.
For his untiring work as a professional public inspirational speaker, Lloyd has become the first Filipino to have been member of the board of Global Speakers Federation in 2017, the first to represent the Philippines in the Global Speakers Summit in Auckland, New Zealand in 2018, the first to have spoken in French and European Speakers Convention in Paris in 2019, the first to speak in Professional Speakers Summit 2023 in India, and the first to earn the Registered Speaking Professional designation in the Philippines given by the Philippine Board of Professional Speaking. He’s the founder of Philippine Association of Professional Speakers.
At age 37, he was conferred the Quezon Medal of Honor, the highest recognition given by the provincial government of Quezon to its distinguished civilian achievers. In 2022, he became the only Filipino author to have spoken at Sharjah International Book Fair in United Arab Emirates—the world’s largest book fair. Well-known speakers in this event included world-renowned personalities such as Dr. Deepak Chopra, The Daily Show host Trevor Noah, Ms. Universe competition host Steve Harvey, and The Da Vinci Code best-selling author Dan Brown, among other global literary luminaries.
In 2020, Lloyd joined the Philippine Air Force as a reserve soldier, where he teaches leadership and communication subjects to officers and personnel of the Armed Forces of the Philippines. In 2021, he put up the Public Speaking Institute®—a certifying body for CPS® Certified Public Speaker and PSF® Public Speaking Fellow. It now has a branch in Bandung, Indonesia. In 2022, he founded the Communication Institute of the Philippines, a non-profit skills training provider for the underprivileged.
He had in previous years put up Stepback®, a leadership and culture development program aimed at helping broaden the social perspective of leaders. As the author of the book Stepback: The Lost Art of Filipino Leadership, Lloyd teaches the philosophy of putting people at the center of leadership; a program now offered in Ateneo de Manila Graduate School of Business — Center for Continuing Education.
In 2024, he returned on television and radio as host of “Work Related” on ALIW Channel 23 and DWIZ 882AM, where he engages workplace experts and business owners in insightful, informative, and inspiring interviews. Committed to serve humanity through community service, he accepted the invitation as an Honorary Member of Rotary Club of Lucena Premier in 2025.
A hobbyist golfer, Lloyd is also president of TOL Marketing Corp., the maker of Veyl™ SunglareGuard.
#FillYourCUP
The Cooperative University of the Philippines (CUP) is the training and education division of Yaman Advocacy Cooperative.
Through this division, we will democratize learning fees that hinder people to learn.
Our philosophy suggests that knowledge is the basic foundation for success. Deprive the people of it and they will fail.
But such knowledge shouldn’t come up with excessive costs. Let’s take these expensive fees out of the equation now.
You can learn for free. And forever.
With Yaman Advocacy Cooperative, you can #FillYourCUP.
Yaman School of Leadership and Governance
🤒 Agree, please? Mahirap maging leader. We can teach how to lead your team the Filipino way—natural and authentic.
We teach:
🇵🇭 Leadership
👔 Good Governance
❤️ Values Formation
Yaman School of Practical Communication
🥶 Truth or truth? Mahirap magsalita sa harap ng audience. We can teach you the less painful way of presentation and communication.
We teach:
🗣️ Public Speaking
👩🏻💻 Presentation Skills
✏️ Business Writing
Yaman School of Financial Wellness
🥵 Masipag naman. Pero kapos.
We were not taught financial wellness. Yet, it is key to your success and happiness.
We teach:
🗂️ The Principles of Finance
💵 Financial Management
🏛️ Wealth Creation, Protection, and Expansion
Yaman School of Micro-Credentials
😩 Learn more? Mahirap kapag walang credentials. We run certification programs para naman mas marami ka nang knowledge, mas credible ka pa.
🗣️ Certified Public Speaker (CPS®)
👨🏻🏫 Public Speaking Fellow (PSF®)
🏠 Certified Realty Entrepreneur (CRE®)
📈 Certified Franchise Entrepreneur (CFE)
❇️ Certified AI Professional (CAIP)
⚙️ Certified AI Creator (CAIC)
For Cooperatives:
👤 Certified Cooperative Leader (CCL)
👜 Certified Cooperative Manager (CCM)
🧑🔬 Certified Cooperative Trainer (CCT)
Yaman School of Business and Entrepreneurship
🥵 Tama naman eh. Mahirap mag-negosyo
We can show you how to start, grow, and scale your business.
We teach:
🗂️ Management
🛒 Entrepreneurship
🍿 Marketing and Branding
Yaman School of Sales and Customer Experience
🤒 Ang hirap magbenta! There’s no magic in successful selling — and customer experience as a strategy never gets old.
We teach:
🇵🇭 Transformational Salesmanship
👔 Customer Centric Selling
❤️ Managing Sales Teams and Organizations
Yaman School of AI Research and Development
😵💫 Ay, what nga uli? Mahirap ang artificial intelligence
We can teach how to use AI in transforming your life and business.
We teach:
🙈 The Basics of Artificial Intelligence
💻 AI Creatives and Practical Applications
📈 AI Business Automation
Yaman School of Regulatory Compliance
😵💫 Submissions, again — and again? Mahirap mag-comply sa mga government regulatory agencies. Expensive pa.
We can teach the basics of government regulations so you don’t get penalized for “not knowing the law.”
We teach:
🧮 Basic Accounting and Taxation
💻 Understanding Reportorial Compliances
📆 Familiarization with Government Permits
☺️Learning made accessible
🤗🥹🫠 FAQ About Cooperative University of the Philippines
The Cooperative University of the Philippines (CUP) is the training and education division of Yaman Advocacy Cooperative. It was founded by Asian-Filipino motivational speaker and author Lloyd Luna aimed at providing free learning programs for cooperative members.
Our ♥️ advocacy is democratization of 🥷🏻 training and 📗education.
Yung mga excessive at expensive fees sa mga talks, seminars, training, and workshops, hindi mo na problema! Libre na if member ka ng kooperatiba.
Not for everyone! 🙅♂️
Only bonafide members of Yaman Advocacy Cooperative can be admitted in this University. Non-members can still apply through our Admission Office by for a minimal fee, which depends on the course or program of study.
For questions, you can join our Yaman Pre-Membership Education Seminar.
Yes and no. No, because we are not a CHED-recognized school. Yes, because we employ an academic-like approach in teaching.
We create a brand that reflects our commitment as an advocacy cooperative.
This is a legitimate division of a legitimate cooperative organized under the Cooperative Development Authority (CDA) of the Philippines.
Free training.
Talks. Seminars. Trainings. Workshops. Consulting works.
We also offer micro-credentials for students and professionals.
We are built different. We do different. 🧩
Every talk, every seminar, every training we make is our commitment to our members.
From a movement initiated by our founder and chairman 🦸♂️ Lloyd Luna, our Cooperative University of the Philippines is run by thought leaders, professional speakers and trainers, key opinion leaders from different industries, disciplines, and professions.
We not only have academicians, businessmen, government officials, corporate managers, church and civic leaders, and working professionals in our group.
We have work-at-home moms, dads, aunts, uncles, retirees, part-time and contractual workers, out-of-school youth, and students in our community.
Kahit ano pang estado mo sa buhay, 🫠welcome ka sa University namin.
✍️ Practical education, for sure. We teach inter-personal skills, personality development, leadership, communication, financial wellness, and a lot more.
😍 You can inquire about our subject offerings.
🧩 We definitely have plans. Branches in Mindanao, Cebu, and Luzon. But give us some time.
We are, however, a national cooperative. We operate in the entire country. We do our learning programs online and onsite. We maximize the use of available 🤖 technology to build this cooperative.
Wherever you are in the Philippines (and abroad), you can be our student!
Occasionally, we also have face-to-face classes.
🐣 You can attend an online orientation para malaman ang kumpletong detalye ng papasukin mo. If you like the idea, then you can decide to apply as a member.
Fill up this ➡️ application form.
Kami pa pa? You can “like” our Page by clicking this ⚡️.