😍The Inspirational Story Behind Yakap Sa Mamamayan Advocacy Cooperative
🌱The History oF Yaman Advocacy Cooperative
In 2025, Yakap sa Mamamayan or Yaman Advocacy Cooperative, was founded by Lloyd Luna in Gen. Trias City, Cavite, Philippines.
😞A frustrated motivational speaker who sees his work as fulfilling but incomplete. A broken 🥀 government that prioritizes politics over people. A society that helps widen the gap between the rich 🤑 and the poor — more than enough reason and motivation that created Yakap sa Mamamayan or simply, Yaman Advocacy Cooperative.
🏛️An initial attempt to enter in the Philippine political arena, but then stirred toward creating a national 🦸🏻 movement to “enrich the people” and to have “one wealthy nation” instead, sought-after Asian-Filipino motivational speaker, author, and television host Lloyd Luna founded 🏦 Yaman Advocacy Cooperative in June 2025 in General Trias, Cavite.
💡His idea? Gather his former students from his school — Public Speaking Institute — to finally put up a cooperative for thought leaders, 🗣️ professional speakers, trainers, and key opinion leaders.
The Cooperative is where the trainers and the trainees meet. The “trainers” (speakers, trainers, and subject matter experts) and the learners (students, youth, professionals, entrepreneurs, and more) come together for a cause.
❤️ This meeting ground becomes the platform for our advocates who will espouse “Poverty alleviation through training and education.”
📆 The date. The place.
Yakap sa Mamamayan or Yaman Advocacy Cooperative is close to being formally registered and recognized by the Cooperative Development Authority of the Philippines.
🧭Yaman Strategic Direction
Our Guiding principles♥️
Ang mamamayang may pagmamahal sa bayan, may kaalaman, at may yaman ang susi sa kaunlaran. 👌
Our mission
Enrich the people.
Our vision
One wealthy nation
Our core values
⛱️ Yield to collectivism
🎬 Act on advocacy
🇵🇭 Manifest patriotism
🤗 Allow openness
❤️ Nurture service
Our advocacy
Poverty alleviation through training and education
Finally, a total powerhouse 🦸♀️🦸🏻🦸♂️🦹🏻♀️🦹♂️
🥷🏻 Subject matter EXPERTS, Thought leaders, professional speakers, trainers, key opinion leaders‘ cooperative ☀️
Unique but cool. The best of the best. In one Cooperative.
You got it! Thought leaders kami.
Ang thought leaders daw are individuals recognized as experts in a specific field, whose ideas and perspectives influence others.
In this group are keynote speakers, trainers, authors, industry experts, business, government, and civic leaders, and key opinion leaders.
Hindi lang kami knowledgeable. Madalas kaming mag-share ng mga insights through various platforms like writing, speaking, and content creation. We can:
- Shape public opinion
- Drive innovation
- Inspire action
Our accredited speakers and trainers belong to Philippine Speakers Bureau, who are subject matter experts, thought leaders, skilled trainers, seasoned motivational speakers.
Ang pinuno at promotor ng kooperatiba 🌱
✨ yaman Advocacy Cooperative FOUNDER and Chairman of the Board
Sgt. Lloyd A. Luna, Philippine Air Force Reserve
Sgt. Luna is a popular Filipino motivational speaker in the Philippines, author, entrepreneur, and TV and radio personality. He has written 17 inspirational books since 2004 and has been a columnist of The Manila Times since 2006. He’s also a television and radio host on ALIW Channel 23 and DWIZ 882AM.
Over the past 20 years, he has spoken on leadership, public speaking, transformation and change, and personal development in over 2,000 conventions, conferences, and seminars in four continents: North America, Europe, Australia, and Asia.
For his untiring work as a professional public inspirational speaker, Lloyd has become the first Filipino to have been member of the board of Global Speakers Federation in 2017, the first to represent the Philippines in the Global Speakers Summit in Auckland, New Zealand in 2018, the first to have spoken in French and European Speakers Convention in Paris in 2019, the first to speak in Professional Speakers Summit 2023 in India, and the first to earn the Registered Speaking Professional designation in the Philippines given by the Philippine Board of Professional Speaking. He’s the founder of Philippine Association of Professional Speakers.
At age 37, he was conferred the Quezon Medal of Honor, the highest recognition given by the provincial government of Quezon to its distinguished civilian achievers. In 2022, he became the only Filipino author to have spoken at Sharjah International Book Fair in United Arab Emirates—the world’s largest book fair. Well-known speakers in this event included world-renowned personalities such as Dr. Deepak Chopra, The Daily Show host Trevor Noah, Ms. Universe competition host Steve Harvey, and The Da Vinci Code best-selling author Dan Brown, among other global literary luminaries.
In 2020, Lloyd joined the Philippine Air Force as a reserve soldier, where he teaches leadership and communication subjects to officers and personnel of the Armed Forces of the Philippines. In 2021, he put up the Public Speaking Institute®—a certifying body for CPS® Certified Public Speaker and PSF® Public Speaking Fellow. It now has a branch in Bandung, Indonesia. In 2022, he founded the Communication Institute of the Philippines, a non-profit skills training provider for the underprivileged.
He had in previous years put up Stepback®, a leadership and culture development program aimed at helping broaden the social perspective of leaders. As the author of the book Stepback: The Lost Art of Filipino Leadership, Lloyd teaches the philosophy of putting people at the center of leadership; a program now offered in Ateneo de Manila Graduate School of Business — Center for Continuing Education.
In 2024, he returned on television and radio as host of “Work Related” on ALIW Channel 23 and DWIZ 882AM, where he engages workplace experts and business owners in an insightful, informative, and inspiring interviews. Committed to serve humanity through community service, he accepted the invitation as an Honorary Member of Rotary Club of Lucena Premier in 2025.
A hobbyist golfer, Lloyd is also president of TOL Marketing Corp., the maker of Veyl™ SunglareGuard.
Yaman ng Bayan
Maki-yaman na 🔥
We ask successful people about their work — and they tell us everything!
What we provide 👩🍳
🥷🏻 Our three-pillar solution
One
♥️ Advocacy na noble
Bigyan ng dahilan ang mamamayan para lumaban sa buhay. Huwag iwanan ang mga nasa laylayan ng lipunan.
Two
👍 Training na affordable
Gawing affordable at accessible ang mga learning programs. Mas mura ang cost, mas maraming matututo.
Three
💰 Cooperative na profitable
Payamanin ang mamamayan through cooperativism. Mas maraming kikilos, mas kikita nang maayos.
YAMAN SCHOOL OF LEADERSHIP & GOVERNANCE
🫣 Admit it, yeah? Mahirap maging leader. We can assist you in developing your leadership potentials.
YAMAN SCHOOL OF PRACTICAL COMMUNICATION
🥶 Truth or truth? Mahirap magsalita sa harap ng audience. We can teach you the less painful way of presentation and communication.
YAMAN SCHOOL OF BUSINESS & ENTREPRENEURSHIP
🥵 Tama naman eh. Mahirap mag-negosyo. We can show you how to start, grow, and scale your business.
YAMAN SCHOOL OF MICRO-CREDENTIALS
😩 Learn more? Mahirap kapag walang credentials. We run certification programs para naman mas marami ka nang knowledge, mas credible ka pa.
🤗🥹🫠 We’re glad you asked
Yakap sa Mamamayan (also known as Yaman Advocacy Cooperative), founded by Asian-Filipino motivational speaker and author Lloyd Luna, is an advocacy cooperative established alongside Filipino professional speakers and trainers, thought leaders, subject matter experts, and key opinion leaders aimed at addressing poverty through free learning programs.
Our ♥️ advocacy centers on poverty alleviation through 🥷🏻 training and 📗education.
Yung mga excessive at expensive fees sa mga talks, seminars, training, and workshops, hindi mo na problema! Libre na if member ka ng kooperatiba.
Not for everyone! 🙅♂️
Any person (Filipino and of legal age), who 😍 loves to learn, 🥊 fights for a cause, ❤️🔥 aspires to be wealthy.
In other words:
For questions, you can join our Yaman Pre-Membership Education Seminar.
Regular membership are reserved for professional public speakers, trainers, thought leaders, key opinion leaders, and subject matter experts.
To qualify to teach, a regular member must be a member of Philippine Speakers Bureau. Dapat graduate ka ng Certified Public Speaker o CPS® Program or Public Speaking Fellow o PSF® program mula sa Public Speaking Institute. Or, mayroon ka nang at least 5 years as a professional speaker or trainer.
If you’re interested to be a member, you can join our Pre-Membership Education Seminar.
Associate membership are for students, out-of-school youth, teachers, freelancers, all working professionals, self-employed individuals, private and government employees, elected officials from barangay level to local government to national posts, entrepreneurs, and civic society and church leaders.
Our application in Cooperative Development Authority is on process. As of July 2025, we have completed our Pre-Registration Seminar with the Cooperative Development (CDA) of the Philippines.
You’ll receive regular updates when you sign up.
We’re not a credit cooperative. Hindi po kami ‘yung nagpapa-utang ng pera ng members. We’re not an electric cooperative. We’re not an employees cooperative. We are not other types of coop.
We are an ❤️🔥 advocacy cooperative, which means we grow our wealth while pushing for our cause. Yung kinikita ng coop from our talks, seminars, and training ang pinapalaki namin para makapagbigay kami ng benefits sa mga members namin.
Primary cooperative kami. We provide professional training for all other types of cooperatives. Hindi kami kalaban. Kakampi kami ng bawat kooperatiba.
Ito ang sama-samang pagkilos para sa sama-samang pagyaman. 💰
Imagine you’re learning and earning and supporting a cause altogether. Cool, yeah?
Not typical.
Talks. Seminars. Trainings. Workshops. Consulting works.
We are built different. We do different. 🧩
Every talk, every seminar, every training we make makes our fund grow for distribution to members in the form of 🍰 dividend income and ⬅️ patronage refund — and a lot more!
From a movement initiated by our founder and chairman 🦸♂️ Lloyd Luna, our cooperative is composed of thought leaders, professional speakers and trainers, key opinion leaders from different industries, disciplines, and professions.
We not only have academicians, businessmen, government officials, corporate managers, church and civic leaders, and working professionals in our group.
We have work-at-home moms, dads, aunts, uncles, retirees, part-time and contractual workers, out-of-school youth, and students in our community.
Kahit ano pang estado mo sa buhay, 🫠welcome ka sa Cooperative namin — either tapag-turo ka or tinuturuan.
🍰 Dividend or interest on your share capital, patronage refund, discount on program fees, complimentary learning events, emergency health and accident assistance and occasional whats-in-a-bag provision, exercise of leadership and other inter-personal skills, satisfaction in supporting a cause, among others.
😍 Almost complete benefits can be seen here. ⬅️
An annual membership fee of P500 for associate and P1000 for regular members — and a minimum share capital of P1000. Naka-base sa share capital mo ang magiging dividend income mo.
When your membership application is 👍 approved, you’re on to your Yaman journey.
When you’ve completed your Pre-Membership Education Seminar, you can apply now as a member: Fill up this ➡️ form.
🧩 We definitely have plans. Branches in Mindanao, Cebu, and Luzon. But give us some time.
We are, however, a national cooperative. We operate in the entire country. We do our learning programs online and onsite. We maximize the use of available 🤖 technology to build this cooperative.
Wherever you are in the Philippines (and abroad), you can be a member!
Pwede kaming pumunta sa venue ng mga clients namin when needed.
🐣 You can attend an online orientation para malaman ang kumpletong detalye ng papasukin mo. If you like the idea, then you can decide to apply as a member.
Fill up this ➡️ application form.
Kami pa pa? You can “like” our Page by clicking this ⚡️.