Dr. Zenaida A. Gueta

Dr. Zenaida A. Gueta is an academic professional, research advocate, and accreditor of the Philippine Association of Colleges and Universities Commission on Accreditation (PACUCOA).

She is affiliated with the University of Perpetual Help System Manila, where she actively supports the advancement of research and academic excellence within the institution.

Dr. Gueta works closely with faculty members and students through the Research and Development Center, facilitating research processes, documentation, and scholarly initiatives that strengthen the university’s research culture.

She also plays a key role in supporting institutional preparations for accreditation, ensuring that academic and research standards meet national quality benchmarks.

In addition to her administrative and research-related responsibilities, Dr. Gueta is actively engaged in teaching and mentoring undergraduate and graduate students in the areas of marketing, entrepreneurship, and management, emphasizing practical application of business concepts and real-world learning.

With a strong commitment to academic integrity, research development, and institutional quality assurance, Dr. Gueta continues to promote innovation, scholarly engagement, and continuous improvement in higher education.