Yaman founder and chairperson Lloyd Luna, a leading Asian-Filipino motivational speaker in the Philippines, led Yaman Institute’s first-ever workshop for members.
The workshop focused on developing professional profiles and introductions for speakers, with discussions on proper formatting of credentials and branding strategies to ensure clarity and impact.
The participants worked on refining personal narratives and achievements, including specific examples and aligning personal branding with signature talks and programs. The team also discussed website updates and profile presentations, emphasizing the importance of clear, audience-friendly language and consistency across related platforms.
Speaker Introduction Optimization Strategy
The meeting focused on creating a one-pager narrative introduction for speakers to improve how they are introduced at events. Luna emphasized the importance of controlling the speaker’s introduction to avoid negative outcomes and suggested using the profile as a launchpad before going on stage.
They also discussed the need for a professional headshot and the inclusion of significant achievements and affiliations in the profile. Luna highlighted the significance of the Philippine Air Force affiliation in his profile and encouraged others to include their unique advantages.
Professional Branding and Title Refinement
The meeting focused on discussing professional titles and branding for participants. Perry Camba introduced himself as a mechanical engineer and shared his achievements, while Eliezer Rabadon presented his certifications as a smart contract developer and ethical hacker.
Luna guided the conversation, suggesting adjustments to their branding to ensure it aligns with the intended audience and avoids confusion. They agreed to reframe Eliezer’s title as a “cybersecurity expert” and “tech entrepreneur” to convey a broader expertise while maintaining relevance and clarity.
Professional Profile Development Discussion
The group discussed creating professional profiles for two individuals, focusing on identifying key roles and achievements. For Camba, they agreed on describing him as a “reliable mechanical engineering professional, entrepreneur, mentor, and sports enthusiast.” For Rabadon, they settled on “tech entrepreneur, innovator, and cyber security expert.” They emphasized the importance of having a clear and concise description that would be suitable for various audiences and platforms.
Formatting Attorney’s Credentials Discussion
The meeting focused on identifying and formatting professional titles and credentials for Attorney Jasper Alberto Lascano, who is a Filipino lawyer, licensed environmental planner, and senior executive with expertise in regulatory governance.
Luna and Lascano discussed how to properly list these credentials in a format that would be both accurate and impressive, with Lascano emphasizing the importance of including his earned professional titles like ENP and MBA. They agreed to include all relevant credentials, though they left some details for later discussion.
Environmental Planning and Resilience Advocate
Lascano discussed his professional background, highlighting his roles as an environmental planner, resilience advocate, professional speaker, and senior executive. He clarified that while he has experience in acting and speaking, he primarily focuses on environmental planning and resilience. Lascano also mentioned his aspirations to be a futurist and his work with various organizations as a speaker.
Lloyd Luna Speaker’s Background and Expertise
The group discussed the credentials and background of the member-speakers, focusing on substantiating his expertise and experience. They established that the speaker, Lloyd Luna, is a social entrepreneur, author of 17 inspirational books, and a TV and radio personality in the Philippines. They identified that Perry Camba’s core speaking topics as leadership, entrepreneurship, and corporate governance, with a speaking career spanning over a decade and reaching audiences across 15 provinces nationwide.
Speaker Evaluation for Event
The meeting focused on discussing the expertise and experience of a potential speaker for an event. Luna and Rabadon discussed the speaker’s background in leadership, entrepreneurship, and cybersecurity, while Lascano highlighted their experience in regulatory governance and resilience. They also touched on the speaker’s previous roles in government agencies and their ability to present in Asian countries. The discussion aimed to gather information about the speaker’s qualifications and potential topics they could cover at the event.
Personal Branding and Profile Refinement
The group discussed refining personal profiles and narratives, focusing on awards, achievements, and key topics like leadership, resilience, and Web3 advocacy. Camba and Luna emphasized the importance of substantiating claims with specific examples and aligning personal branding with signature talks or programs, such as Perry’s “Perrypreneur” concept and Rabadon’s “ganap,” a journey from developer to entrepreneur. They also highlighted the need to define and describe key aspects of their professional identities to strengthen their profiles.
Website Profile Updates Discussion
The team discussed updates to their website, focusing on improving profiles and ensuring consistency across related sites like Filipinospeakers.com and TheMotivationCompany.com. Sgt. Luna emphasized the importance of clear, audience-friendly language in profile presentations and encouraged participants to avoid using overly technical terms.
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